What is Media Naturalness Model

The collaboration of individuals across large geographic distances began some time ago, perhaps as far back as the 19th century, with the invention of the telegraph, due to its significant impact on communication (Teresko, 2000). Today, with the increased use of computers, the Internet, and the World Wide Web, electronic communication (e-communication), as well as electronic collaboration (e-collaboration) offer individuals around the world the possibility of working together. The wide use of tools such as e-mail and instant messaging, among others, captured the attention of scholars, who began searching for theories that could explain the behavior surrounding the use of electronic media (Kock, 2005b; Simon, 2006).