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What is Media Richness View

Handbook of Research on Virtual Training and Mentoring of Online Instructors
This perspective emphasizes the affordances of the technology being used to communicate in a mediated interaction. Technologies with a higher “richness” (e.g., synchronous video) would allow for fuller projection of social presence than technologies with a lower richness (e.g., text only communication).
Published in Chapter:
Prove You Are Not a Dog: Fostering Social Presence in Online Learning
David J. Mulder (Dordt College, USA)
DOI: 10.4018/978-1-5225-6322-8.ch010
Abstract
Learning online can be isolating for students. Some students may prefer to be anonymous—on the outset, at least—until they feel comfortable participating in the course. Many instructors value interaction between students or between the student and the instructor, and without a sense of “presence” in the online classroom, some students will be reticent to participate. It is thus incumbent on instructors and instructional designers to create courses that foster interaction between users to develop this sense of being “a real person” online. This chapter examines the concept of social presence, articulates reasons high social presence is a desirable feature in an online course, and provides examples instructors and designers might draw upon for developing social presence in their own courses.
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