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What is Mediatization

Chapter 20
Handbook of Research on Deception, Fake News, and Misinformation Online
A theory that argues that the media shapes and frames the processes and discourse of political communication as well as the society in which that communication takes place.
Published in Chapter:
Profiting From the “Trump Bump”: The Effects of Selling Negativity in the Media
Sergei A. Samoilenko (George Mason University, USA) and Andrey Miroshnichenko (York University, Canada)
Copyright: © 2019 |Pages: 17
DOI: 10.4018/978-1-5225-8535-0.ch020
Abstract
This chapter contributes to scholarship in the fields of media ecology and political communication by investigating the effects of the Trump bump in media-driven democracy. Specifically, it explains how the media's obsession with Donald Trump allowed them to capitalize on his political brand, which in turn contributed to changing the tone of political discourse in the United States. The effects of mediatization, including click-bait framing, increased negativity, and person-centered media coverage, had a distinct impact on the behavior of political actors and the political system as a whole. The dominance of marketing logic in contemporary media democracies provides a compelling argument for critical investigation of brand appropriation in political communication and its impact on the state of democracy. This chapter advocates for the further investigation of the current media ecosystem in order to move toward a public deliberation model that would support enhanced media literacy and citizen engagement in public policy debates.
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Chapter 13
Mediatization and Pedagogical Mediation in a Multimedia Techno-Pedagogical Environment: The Case of Learning Objects in E-Learning
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Chapter 10
Political Campaign Communication in the Information Age: Some Difficulties With Basic Concepts
In the world of politics, it refers to politicians' strategic use of broadcast and social media.
Published in Chapter: Political Campaign Communication in the Information Age: Some Difficulties With Basic Concepts; From: Handbook of Research on Politics in the Computer Age
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Chapter 7
Fostering (Digital) Media Literacy Skills and Global Citizenship in the EFL Classroom: Digital Stories of Undocumented Youth
A theoretical perspective that acknowledges the increasing presence of media in all aspects of personal and political life, arguing that media logic and political logic intertwine. The mediatization perspective views digital media as the key to the concept of the public sphere by Habermas (1989) , thesocio-political space that all citizens participate in. From a mediatization perspective, media and society are understood to be in a dynamic, co-dependent relationship that challenges media-induced influence as a primary, linear force.
Published in Chapter: Fostering (Digital) Media Literacy Skills and Global Citizenship in the EFL Classroom: Digital Stories of Undocumented Youth; From: Handbook of Research on Cultivating Literacy in Diverse and Multilingual Classrooms
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Chapter 10
Positionality and Commercialization of Political Content in US, UK Media Coverage of African Elections
The process or theory whereby the media and news platforms shape and frame public discourse and debate, acting as an accelerant in advancing the democratic and political systems and campaigns.
Published in Chapter: Positionality and Commercialization of Political Content in US, UK Media Coverage of African Elections; From: Deconstructing Images of the Global South Through Media Representations and Communication
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Chapter 2
Mediatization of Musical and Theatrical Practice on the Moodle Platform: Investigation of Online Resources
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Chapter 4
Media Visibility in the Digital Context: Implications for Organizational Communication
A social stage, resulting from the emergence of the media and the expansion of its role in society, so that the logic of the media permeates other areas.
Published in Chapter: Media Visibility in the Digital Context: Implications for Organizational Communication; From: Navigating Digital Communication and Challenges for Organizations
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