What is Megatrend

Over 15,000 schools offer business degree programs worldwide. A majority of the institutions including the educators and practitioners believe that they clearly understand and address the expectations of any current or prospective student that intends to enroll with them. This belief is flawed and contradictory since there is significant divergence between students' expectations and the ground reality after the student enrolls for the program. This chapter aims to outline key deciding criteria that may enable a prospective candidate to assess schools before application. The factors include, but are not limited to, drawing up a list of potential schools, shortlist the “top” schools matching the offered programs and aspirations, future career path desired, amongst other important parameters such as diversity, class profile, and financial investment. The factors discussed also highlight the key areas where business schools can meet and exceed expectations and go the extra mile that will help them differentiate against competition.