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What is Memetic Communication

Chapter 18
Handbook of Research on Deception, Fake News, and Misinformation Online
Derived from Richard Dawkins’ book The Selfish Gene , memes represent units of cultural expression that spread between individuals, this form of communication traces the the how memes are spread and how they impact communication practices.
Published in Chapter:
False Information Narratives: The IRA's 2016 Presidential Election Facebook Campaign
J. J. Sylvia IV (Fitchburg State University, USA) and Kyle Moody (Fitchburg State University, USA)
Copyright: © 2019 |Pages: 23
DOI: 10.4018/978-1-5225-8535-0.ch018
Abstract
The issue of Russian interference in the 2016 U.S. Presidential election has been widely debated by scholars and journalists. However, these works have not fully analyzed the ads that have been released by Facebook and the U.S. Congress. This project uses a case study to analyze the ads posted by the Russian-affiliated Internet Research Agency, considering the quantities of ads targeted to particular geographic locations, the frequency of targeting for unique keywords, and the reach and impressions of each of the ads. Further, these results are compared to results from best practices in traditional social media campaigns as a way to better understand the goals and potential impacts of the IRA ads. In conclusion, the project, by analyzing the full set of IRA ads, sheds new light on the way false information narratives were leveraged by the Russian-linked IRA.
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