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What is Micro-Blog

Chapter 147

Encyclopedia of E-Commerce Development, Implementation, and Management

Modern social platform in which, usually, users post short text updates or photos, videos that are published in a reverse-chronological order with the aim of sharing and/or finding information and/or cultivating relationships.

Published in Chapter:

Micro-Blog and E-Commerce Strategy: Investigating the Linkages

Elisa Arrigo (University of Milan-Bicocca, Italy)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch147

Full Text Chapter Download: US $37.50 Add to Cart

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