What is Micro-Celebrities

Instagramable tourism flourished in Indonesia in the last five years. This rapid spread is identified with the destinations practicing architectural replication and illusion. This chapter aims to explore 1) the architectural practices involved in Instagramable architecture in Indonesia, 2) to what extent architectural practices are reproduced in Instagramable tourism, 3) how they relate to the social media and the Instagram users' characteristics. The authors explore the Instagramable tourist destinations popularised through Instagram in the last five years by mapping and categorizing them. They then go deeper into each category to see how architectural reproducibility happens in Instagramable tourism. The result shows that the Instagramable tourist destinations in Indonesia use a similar method which is copying previous architectural practices to some degree. The mechanism of the spread of architectural practices in Instagramable tourism is unique to today's culture, with the social media and ‘wallpaper culture'.