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What is Middle East

Handbook of Research on Future Policies and Strategies for Nation Branding
The region consisting of neighboring countries and covering the places where Asia, Europe and Africa come closer to each other. Middle Eastern countries, Syria, Iraq, Qatar, Turkey, Egypt, Jordan, Israel, Lebanon, Iran, Palestine, Saudi Arabia, Oman, United Arab Emirates, Bahrain, Yemen, Kuwait, Afghanistan.
Published in Chapter:
To Understand the Approach to Discount Days in Turkey: Investigation of the Response to the Change of the Black Friday Name
Yasin Gültekin (Çanakkale Onsekiz Mart University, Turkey)
DOI: 10.4018/978-1-7998-7533-8.ch010
The discount days event has become a global opportunity for marketing and companies' strategies aimed at increasing sales. The main purpose of this chapter is to understand consumer behavior on discount days and suggest how retailers can use those consumer behaviors. Another purpose of this study is to research the effects and results of used new domestic campaign names instead of the name of Black Friday in Turkey. This study measured the effects of the variables of domestic campaign name, perceived usefulness, and the attitude towards the Black Friday discount campaign days, which are thought to affect the repurchase intentions of consumers on this days. The results of analyzed test shows that the use of domestic names in discount activities positively affected both the perceived usefulness and attitudes towards the campaign among Turkish shoppers, but it has been found to have no impact on repurchasing decisions.
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Teaching About Terrorism Through Simulations
A geographical and political term used to define an area of the world incorporating parts of West Asia and North Africa. This is approximate to the Arab-speaking states, plus Israel, Turkey and Iran.
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From Theory to Discussion Orientalism and History From Past to Present
Geographically it is Southwest Asia. It is the region that includes the places where Asia, Europe and Africa come closest to each other. The term Middle East is based on the Eurocentric approach and is a concept that Britannia’s began to use in the 19 th century.
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China's Soft Power Diplomatic Cooperation in Africa and the Middle East: Towards a Win-Win Multilateral Cooperation?
The Middle East is a region located in Western Asia and parts of North Africa, known for its geopolitical significance, rich energy resources, and complex socio-political dynamics.
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Tracing the Rights of Domestic and International Kenyan House Helps: Profiles, Policy, and Consequences
These are mostly Arab speaking nations including Israel, Turkey and Cyprus. In this chapter Middle East implies Saudia Arabia, Kuwait, Yemen, Oman, Bahrain, Qatar, United Arab Emirates and Lebanon.
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Managerial Challenges of Corporate Social Responsibility in Developing Countries
It covers the lands around the southern and eastern shores of the Mediterranean Sea, extending from Morocco to the Arabian Peninsula and Iran’ ( Encyclopedia Britannica 2013 , para. 1). The Middle East region has an estimated population of over 411 million. Known as the energy storehouse of the world ( Popov, 2017 ), the region accounts for one-third of global oil production, one-sixth of gas production, 48% of proved oil reserves and 38% of proved gas reserves ( BP, 2019 ). The Muslim populations of the Middle East is made up 44% of the total world Muslim population.
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Entrepreneurship and Innovation in the Middle East: An Analysis for Egypt, Turkey, Iran, Jordan, and UAE
A region that includes the majority of Western Asia (excluding the Caucasus) and Egypt in Africa. In the traditional definition it incorporates these countries: Bahrain, Cyprus, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, United Arab Emirates and Yemen.
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Assessing Israel's Trinity in Ensuring Security and Defence
A region spanning from the Gulf of the Persian Sea to the Mediterranean Sea.
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Middle East: Who Will Dominate in the Region – A Case of China
Transcontinental region centered on Western Asia and Egypt. The region includes the following countries: Egypt, Turkey, Israel, Jordan, Syria, Lebanon, Iran, Iraq, Pakistan, Afghanistan, Saudi Arabia, Kuwait, Bahrain, Qatar, UAE, Yemen, and Oman.
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The Rise of AI in Middle Eastern Fintech With the Case Studies From the UAE and Turkey
A region that includes Western Asia and parts of North Africa, known for its geopolitical and cultural significance. In the context of the chapter, it specifically pertains to the dynamic FinTech landscape in countries such as the UAE and Turkey.
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