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What is Mise-en-Scène Technique

Chapter 9
Bridging the Gap Between AI, Cognitive Science, and Narratology With Narrative Generation
Advertising directors set and shoot the visual elements that make up the video shot. The mise-en-scène technique is the rule of which visual elements are used to compose the screen. For example, visual elements include people (product providers, consumers), objects (products), information (products), backgrounds (space, time), and shooting method (camera position, movement).
Published in Chapter:
An Analysis of Cognitive Elements and Effects of Video Commercials: Toward Effective Indexing and Video Production
Yoji Kawamura (Kindai University, Japan)
Copyright: © 2021 |Pages: 27
DOI: 10.4018/978-1-7998-4864-6.ch009
Abstract
This chapter starts with an analysis of differences between the indexes attached to still images in the image database and cognitive elements of still images extracted from the cognitive experiment. It then analyzes the relationship between cognitive elements of each video shot generated based on still images and cognition of the video commercial produced by combining them. Lastly, it discusses how to index the video shot and production methods of video commercials based on the analyses. The image database tends to attach the records of the timing and place of shooting and features of the persons as indexes. In order to produce an attractive video commercial, it is necessary that video shots convey rich cognitive elements that are not too simple. This ensures that when combining several video shots, their cognitive elements have some consistency and consistent cognitive elements are woven into the video commercial to constitute a rich semantic network.
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More Results
Chapter 7
An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film
The methodology used to direct and structure shots with components (elements) so as to make images of events.
Published in Chapter: An Attempt of the Commercial Film Production Support System Based on the Image Rhetoric of Commercial Film; From: Post-Narratology Through Computational and Cognitive Approaches
Full Text Chapter Download: US $37.50 Add to Cart
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