What is Mix Shifts

As in all industries, in order to win in a market and set an appropriate strategy, it is important to know as much as possible about that market and have at one’s disposal tools that will provide insight and competitive advantage when properly, collectively, consistently, and timely applied. This paper presents a series of powerful, but easy to use and understand, analytical and operational tools that deliver insight and competitive advantage to the telecommunications professional. Moreover, it should be stated that as with all good tools, the tools and models as presented herein transition across industry lines and are not limited to the telecommunications industry alone.