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What is Mobile Movement

Chapter 12
Handbook of Research on Technological Developments for Cultural Heritage and eTourism Applications
The extensive use of smart phones creates more opportunities for smarter business models. Smart phones are always with consumers and they are always on serving not just for communication, but for information search, socializing, entertainment, shopping, etc.
Published in Chapter:
Should Festival Be Smarter?: ICT on Mass Events – The Case of the Exit Festival (Novi Sad, Serbia)
Uglješa Stankov (University of Novi Sad, Serbia), Vanja Pavluković (University of Novi Sad, Serbia), Juan Miguel Alcántara-Pilar (University of Granada, Spain), Marija Cimbaljević (University of Novi Sad, Serbia), and Tanja Armenski (University of Novi Sad, Serbia)
Copyright: © 2018 |Pages: 19
DOI: 10.4018/978-1-5225-2927-9.ch012
Abstract
The trend of information and communication technologies (ICT) employment to enhance transactions and to deliver better experience to visitors of mass events has been growing increasingly popular over the years. The emergence of “smart tourism” agenda which highlights new, more sustainable ways of business management, experience enhancement and destination management also creates new opportunities for ICT employment in mass event. Thus, this chapter discusses existing ICT holding potential for smart approach employment on mass events. An additional case of Exit festival was used as an exploratory evidence to support the main idea of the chapter. Based on comprehensive literary review and additional information on visitors' familiarity with ICT gained from the Exit festival, recommendations for mass event managers are presented.
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