What is Mobile Narratives

This chapter addresses the importance of the Roman Archaeological Ensemble of Merida as a tourist destination and the necessary revitalisation of the tourism sector through digital innovation. Despite the different policies to reactivate the sector implemented in the post-COVID-19 scenario, the authors consider that there is still much work. They propose how digital technologies play a crucial role in the conservation and dissemination of cultural heritage, and they are committed to mobile and augmented narratives as an ideal strategy for urban archaeological tourism. Throughout the chapter, they review key notions that articulate the essential elements of the tourist experience and comment on previous projects that could serve as a starting point.