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What is Mobility on Demand (MOD)

Implications of Mobility as a Service (MaaS) in Urban and Rural Environments: Emerging Research and Opportunities
MOD enables consumers to access mobility, goods, and services on demand by dispatching or using shared mobility, delivery services, and public transportation strategies through an integrated and connected multimodal network. Advanced MOD services incorporate trip planning and booking, real-time information, and fare payment into a single user interface ( Shaheen, Cohen, Yelchuru, & Sarkhili, 2017 AU40: The citation "Shaheen, Cohen, Yelchuru, & Sarkhili, 2017" matches multiple references. Please add letters (e.g. "Smith 2000a"), or additional authors to the citation, to uniquely match references and citations. ).
Published in Chapter:
Mobility on Demand: Evolving and Growing Shared Mobility in the Suburbs of Northern Virginia
Susan A. Shaheen (University of California, Berkeley, USA), Adam Cohen (University of California, Berkeley, USA), and Emily Farrar (University of California, Berkeley, USA)
DOI: 10.4018/978-1-7998-1614-0.ch006
Abstract
For as long as there have been cities, there have been suburbs. Shared mobility—the shared use of a vehicle, bicycle, or other travel mode—is an innovative transportation strategy that enables users to have short-term access to a transportation mode on an as-needed basis. Shared mobility can enhance access and reduce social exclusion in lower-density environments and provide transportation options to carless and public transit-dependent households, particularly in areas without high-quality, fixed-route public transportation service. This chapter discusses the design and evolution of suburbs and how this impacts the transportation network. Additionally, this chapter reviews suburban applications of shared mobility services and provides a case study of shared mobility service deployments in Northern Virginia. The chapter concludes with key takeaways and a discussion of the potential future of shared mobility services in lower-density built environments.
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