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What is Likert Scale

Chapter 20
Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
A Likert scale is a psychometric scale commonly involved in research and it is the most widely used approach to scaling responses in survey research, such that the term is often used interchangeably with rating scale, or more accurately the Likert-type scale, even though the two are not synonymous.
Published in Chapter:
Modeling Tourists' Opinions Using RIDIT Analysis
Subhajit Bhattacharya (Xavier Institute of Social Service, India) and Rohit Vishal Kumar (International Management Institute, Bhubaneswar, India)
Copyright: © 2017 |Pages: 21
DOI: 10.4018/978-1-5225-1054-3.ch020
Abstract
In this chapter we have attempted to use “Relative to an Identified Distribution” (RIDIT) algorithms based modelling for analysing real-time empirical data relating to tourists' attitude and preference for a better understanding of the tourists' motivation and behaviour. RIDIT approach for evaluating the factors that influence tourist behaviour is not a very common approach in tourism sector. This chapter on modelling tourists' opinions and perceptions with RIDIT analysis would try to guide the empirical research in the domains of hospitality, tourism and travel research and analytics process in generating Optimized research outcomes.
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Chapter 7
Supply Chain Resilience in Service Organizations: A Case Study of Kohinoor Hospital, Kurla, Mumbai
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Chapter 11
Evaluation of Aerosolized Bronchodilator Protocol in a Large Urban Level II Hospital
A point scale allowing for participant agreement or disagreement of certain statements.
Published in Chapter: Evaluation of Aerosolized Bronchodilator Protocol in a Large Urban Level II Hospital; From: Cases on Instructional Design and Performance Outcomes in Medical Education
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Chapter 1
Suppliers Administrative Attributes on Supplier Selection and Its Effect on Production Process and Marketing Benefits
A Likert item is simply a statement that the respondent is asked to evaluate by giving it a quantitative value on any kind of subjective or objective dimension.
Published in Chapter: Suppliers Administrative Attributes on Supplier Selection and Its Effect on Production Process and Marketing Benefits; From: Ethical and Sustainable Supply Chain Management in a Global Context
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Chapter 8
Team Building and Function in a Physician Leadership Program
A survey-measuring tool used to determine opinions or attitudes.
Published in Chapter: Team Building and Function in a Physician Leadership Program; From: Preparing Physicians to Lead in the 21st Century
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Chapter 50
Multilayered Approach to Evaluate Mobile User Interfaces
An attitude scale in which respondents indicate their degree of agreement/ disagreement with a given proposition concerning some object, aspect, person, or situation.
Published in Chapter: Multilayered Approach to Evaluate Mobile User Interfaces; From: Handbook of Research on User Interface Design and Evaluation for Mobile Technology
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Chapter 6
The Efficacy of Gamification for the Involvement of Students in Distance Education
A survey scale that represents a set of response options (numeric or verbal) covering a range of opinions on a topic. It is used in a closed-ended question, when respondents have pre-populated response options.
Published in Chapter: The Efficacy of Gamification for the Involvement of Students in Distance Education; From: Handbook of Research on the Influence and Effectiveness of Gamification in Education
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Chapter 116
Impact of Gender and Product Type on Perceived Risk and Online Shopping Intentions
A five (or seven) point scale which is used to allow the individual to express how much they agree or disagree with a particular statement.
Published in Chapter: Impact of Gender and Product Type on Perceived Risk and Online Shopping Intentions; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 2
ADHD and COVID-19: Impacts and Best Practices for Mitigation
A rating scale consisting of either five or seven points in which an individual can rate how much they agree or disagree with a proposition ( McLeod, 2019 ).
Published in Chapter: ADHD and COVID-19: Impacts and Best Practices for Mitigation; From: The Impact of the COVID-19 Pandemic on Child, Adolescent, and Adult Development
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Chapter 123
Software Evaluation
A psychometric response scale often used in questionnaires.
Published in Chapter: Software Evaluation; From: Encyclopedia of Information Technology Curriculum Integration
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