What is Motivational CQ

Since the end of the cold war in the late 1980s, world economies have been showing a growing tendency to become globally interdependent. Subsumed under the term globalization, this phenomenon resulted in a lot of cross-cultural alliances in terms of turnkey projects, licensing agreements, and foreign capital investments. But ultimately, success depended on cross-culturally competent behavior, or as Plato puts it, behavior stemming from desire, knowledge, and emotion, the one needed to read across wires and walls of different cultures. So, the present chapter is a psychological aspersion targeted at analyzing and educing measures to develop cross-cultural competence, a crucial criterion in business education. On that account, the role of cultural intelligence as a moderator of emic and etic psycho-cultural influences in business settings has been explored. The entire narration rests on transcending influences of CQ as a moderator in psycho-cultural business contexts.