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What is Motivational factors

Chapter 6
Women Entrepreneurs and Strategic Decision Making in the Global Economy
The Term Motivation defines that individuals are attracted into entrepreneurship for their self –enhancement, growth, independence, and fulfillment of ambitions and goals and to earn prosperous income. It is the key where people are motivated to earn profit, self-independence and to pursue their dreams.
Published in Chapter:
Women Entrepreneurship: A Journey Begins
Prachita A. Patil (Visvesvaraya National Institute of Technology Nagpur, India) and Yogesh M. Deshpande (Visvesvaraya National Institute of Technology Nagpur, India)
Copyright: © 2019 |Pages: 20
DOI: 10.4018/978-1-5225-7479-8.ch006
Abstract
According to the National Sample Survey Organization (NSSO), not more than 14% of business establishments are run by female entrepreneurs in India, especially in rural areas. Entrepreneurship is not an easy step for women. It was traditionally considered as a man's bastion, but now with the due course of time, women are coming in the limelight to fulfil their aspiration as it is a fruitful opportunity where educated or illiterates can do wonders to achieve their dreams. Entrepreneurship is the state of mind which every woman has in her but has not been capitalized in India in a way it should have been. With the drastic change in modernization, people are more comfortable to accept the leading role of women in society, with some exceptions.
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