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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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Below please find a list of definitions for the term that
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What is Multi-Channel Pricing

Chapter 47

Encyclopedia of E-Commerce Development, Implementation, and Management

The pricing strategy to offer different prices to the customers according to their channel choice. The common practice is offering lower price at online channel.

Published in Chapter:

Pricing Strategies in Multi-Channel Retailing of Seasonal Goods

Preetam Basu (Indian Institute of Management Calcutta, India) and Arnab Adhikari (Indian Institute of Management Calcutta, India)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 14

DOI: 10.4018/978-1-4666-9787-4.ch047

Full Text Chapter Download: US $37.50 Add to Cart

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