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Search the World's Largest Database of Information Science & Technology Terms & Definitions

InfScipedia

A Free Service of IGI Global Publishing House

Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Multi-Channel Retail

Chapter 47

Encyclopedia of E-Commerce Development, Implementation, and Management

Multi channel retail describes the retail operation of the companies who use physical space as well as online channel for selling their products. The famous multi-channel retailers are Mark & Spencer, Waterstones etc.

Published in Chapter:

Pricing Strategies in Multi-Channel Retailing of Seasonal Goods

Preetam Basu (Indian Institute of Management Calcutta, India) and Arnab Adhikari (Indian Institute of Management Calcutta, India)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 14

DOI: 10.4018/978-1-4666-9787-4.ch047

Full Text Chapter Download: US $37.50 Add to Cart

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