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What is Multi-Platform Social Media Advertising Campaign

Chapter 351
Encyclopedia of Information Science and Technology, Fourth Edition
Simultaneous integration of internet-based innovative communication tools that bring users together and advertise companies’ communication messages.
Published in Chapter:
The Effect of Social Media Networking in the Travel Industry
Androniki Kavoura (Technological Educational Institute of Athens, Greece) and Efstathios Kefallonitis (State University of New York at Oswego, USA)
Copyright: © 2018 |Pages: 12
DOI: 10.4018/978-1-5225-2255-3.ch351
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