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What is Multichannel Retailers

Chapter 248
Encyclopedia of Information Science and Technology, Fourth Edition
Retailers conduct businesses through multiple distribution channels.
Published in Chapter:
Retail Prices and E-Commerce
Jihui Chen (Illinois State University, USA)
Copyright: © 2018 |Pages: 10
DOI: 10.4018/978-1-5225-2255-3.ch248
Abstract
This manuscript per the author provides a broad survey of recent literature on online price dispersion in the fields of economics, information system, and marketing, and offers a number of explanations documented in various electronic retailing markets from both the demand and supply sides, such as branding/reputation, market competition, consumer heterogeneity, dynamic pricing, and oligopoly strategies, to name a few. In addition, it also discusses several potential directions for future research in this area.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 4
Prices on the Internet
Retailers conduct businesses through multiple distribution channels.
Published in Chapter: Prices on the Internet; From: Encyclopedia of E-Business Development and Management in the Global Economy
Full Text Chapter Download: US $37.50 Add to Cart
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