Each of the parts that make a story possible: Plot, focalization, narrative situation, narrative tenses, modes, proposition, chronotope, fictional space, characters, narrative discourse etc.
Published in Chapter:
The Concept of Metalepsis and Classifications of Metaleptic Uses in TV Commercials
Bahar Dervişcemaloğlu (Ege University, Turkey) and
Recep Yilmaz (Ondokuz Mayıs University, Turkey)
Copyright: © 2019
|Pages: 11
DOI: 10.4018/978-1-5225-9790-2.ch007
Abstract
Metalepsis is a term originated in ancient legal discourse and integrated into narrative theory by Gérard Genette to describe crossovers between narrative levels. Since Genette's definition, various typologies of metalepsis have been devised by narratologists and literary scholars. As a narrative tool which challenges the hierarchical organization and violates the boundaries between levels, metalepsis has different effects and functions depending on the contexts in which it occurs. The aim of the study is to determine the typology of the metaleptic uses in TV commercials. Metalepsis is consciously produced in the advertisement and gives it richness in terms of creativity; and the emergence as follows; interaction with voice over and character, the intervention of the voice over to the plot, the intervention of the character to the screen, the intervention of characters in different places, interaction with character and audience, and meta-fiction.