What is National Label (NB)

The economic crisis in Spain has had a major impact on the evolution of retail assortments in food base. On the one hand, it has caused alterations in assorted sizes, as well as in the distribution between NB and PL. On the other hand, it has changed the buying behaviour of consumers seeking brands that offer confidence, but at very competitive prices. The purpose of this chapter is to answer the following questions: How has the economic crisis changed the assortment size in different categories of products in Spanish groceries? In which way has the assortment composition of retailers been altered? Do all the retail formats have the same behaviour in assortment management and PL? The authors argue that there has been an increase in the average size of assortment for all the product categories with the exception of products of fill-ins, and the only two retail formats that have increased the weight of the PL in their assortments are large and medium-sized supermarkets.