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What is Need for Cognition

Chapter 65
Encyclopedia of E-Commerce Development, Implementation, and Management
The tendency of an individual to engage in and enjoy thinking. Essentially, individuals with high need for cognition are occupied in more effortful information processing, and scrutinize communications more carefully as compared to individuals with low need for cognition.
Published in Chapter:
The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers
Tathagata Ghosh (ICFAI Business School, India)
Copyright: © 2016 |Pages: 17
DOI: 10.4018/978-1-4666-9787-4.ch065
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 3
Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model
Level of individual’s innate desire to think about and process information.
Published in Chapter: Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model; From: Managing Diversity, Innovation, and Infrastructure in Digital Business
Full Text Chapter Download: US $37.50 Add to Cart
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