What is Networked Audience

The goal of this chapter is to suggest theoretical means to address a fundamental question, what strategies do people use when presenting their selves online? This implies another question, how do people react to the context collapse when shaping their online profiles? The chapter analyzes the concept of identity and provides an analytical approach to the presentation of self online where traditional contextual and non-verbal cues lack. It tackles the issue of self presentation online through the frameworks of symbolic interactionism and narrative theory. The initial hypothesis is that individuals create online selves based on their offline selves; they attempt to shape online personas using similar communication strategies than in the offline world, but do so lacking traditional social cues, and this may generate dissonance for individuals who struggle defining the features of an imagined audience.