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What is Interactive Entertainment

Encyclopedia of Multimedia Technology and Networking, Second Edition
Technology that serves to entertain the user through a 2-way communication channel—the user does something and the system responds accordingly. Some examples include iTV, where the users interact with the content via remote control or gaming consoles.
Published in Chapter:
A New Framework for Interactive Entertainment Technologies
Guy Wood-Bradley (Deakin University, Australia)
DOI: 10.4018/978-1-60566-014-1.ch143
The relative infancy of digital television technology (and as a correlative, iTV, or, interactive television) in Australia offers an excellent opportunity for the examination of potential issues regarding the acceptance and take-up of new technologies. This work will explore the design and development of a new paradigm for digital interactive television (DiTV) being interactive digital vision (iDV) in which the television is no longer the focal point, but rather, the possibilities for potential interactivity and engagement with such technologies. The premise of this research is firmly founded in the acknowledgement of the specific elements required to provide a truly interactive experience. These fundamental elements are referred to as the “3 E’s”: engagement, enrichment, and entertainment.
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