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What is New Institutional Theory

Chapter 226
Encyclopedia of Networked and Virtual Organizations
Explains the ways in which action is structured and order made possible by shared systems of rules that both constrain the inclination and capacity of actors to optimize as well as privilege some groups whose interests are secured by prevailing rewards and sanctions.
Published in Chapter:
Understanding the Virtual Community of Gamers
Shafiz Affendi Mohd Yusof (Universiti Utara Malaysia, Malaysia)
Copyright: © 2008 |Pages: 8
DOI: 10.4018/978-1-59904-885-7.ch226
Abstract
Virtual community can be defined as “a group of people who may or may not meet one another face-to-face and who exchange words and ideas through the mediation of computer bulletin boards and networks” (Rheingold, 1993, p. 1). With the use of computer-mediated communication (CMC) technologies such as listservs, bulletin boards, discussion forums, and chat rooms, the time zone differences become less critical and geographical distance and limitations diminish.
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