What is Newsletter

An e-zine is defined as an online version of a magazine most often offered to the audience of an existing Web site. E-zines should strive to follow the conventions of traditional magazines, being delivered to a subscriber base on a regular timetable and offering multiple articles per issue. Advertising should be minimal, and only those persons who sign up should receive the e-zine. Where an e-zine will differ from a traditional magazine is in its relationship with the Web site that offers it. Each issue should work in tandem with its Web site. The e-zine should not only offer new information, but should also act as a reminder to the reader to visit the parent Web site by offering links to recently updated pages and new information. E-zines are almost exclusively delivered to a subscriber base through e-mail. Therefore, the e-zine publisher must test content against e-mail spam filters to assure delivery.