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What is Niche

Chapter 9
Handbook of Research on Contemporary Approaches to Orientalism in Media and Beyond
It is a specialized segment of the market for a particular kind of product or service. It implies a specific placement or positioning of the consumer and rates those as high valued ones.
Published in Chapter:
The Difference Between the Western Reflections of Disaster News and Orientalist Perspectives: Positioning Women in the Case of Titanic
Nilüfer Pembecioğlu (Faculty of Communication, Istanbul University, Turkey) and Uğur Gündüz (Istanbul University, Turkey)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-7180-4.ch009
Abstract
The women issue is important not only in Western but also in Eastern cultures. Positioned in between the East and West, Turkey always provides an interesting collection of cases and data. Apart from the daily consumption of the women images and realities, the image of the women is also mobile when it comes to the press, and thus, this mobility is extended worldwide through the new media possibilities in the age of information. However, the contradictory images of the different cultures were displayed in the history of media as well. This chapter aims to put forward how the positioning of women in the past took place specifically in the case of Titanic news on the press of the time. The chapter questions the similarities and differences of handling women in news comparing and contrasting the Western journalism of the time and Ottoman press coverage.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 29
Participatory Design Experiment: Storytelling Swarm in Hybrid Narrative Ecosystem
Niche is a range of perspectives of the community members that define a subspace in a hybrid ecosystem, where a particular community can be effective in taking actions.
Published in Chapter: Participatory Design Experiment: Storytelling Swarm in Hybrid Narrative Ecosystem; From: Handbook of Research on Methods and Techniques for Studying Virtual Communities: Paradigms and Phenomena
Full Text Chapter Download: US $37.50 Add to Cart
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