What is Normative Research Methodology

This chapter uses the normative research methodology to review the literature for business research and analysis to search for a set of tools that can provide a comprehensive analysis methodology. The investigation of competitive advantage follows the dynamic capability of the subjective approach to the resource-based view (RBV). This view needs to establish the current position of the company's resources in the context of the surrounding environment to develop a clear understanding of the current competitive status of the organisation. The best practice of suggestions from the literature will be gathered into a proposal for a systematic research and analysis methodology governed by an information policy. A formal information project is suggested to collect and store the required information and to use a formalized set of visualization tools to provide an evolving holistic picture of the information leading to the architectural blueprint.