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What is Nudging

Chapter 1
Digital Services in Crisis, Disaster, and Emergency Situations
A method that encourages people to voluntarily choose the desired action rather than forcing them. For example, providing incentives, gamifying and entertaining, and engaging the unconscious through affordance in the design of products, architecture, graphics, and information.
Published in Chapter:
Smartphone Solutions for Citizen-Centered Risk Monitoring in Environmental Disaster Situations
Yo Ishigaki (University of Electro-Communications, Japan) and Kenji Tanaka (University of Electro-Communications, Japan)
Copyright: © 2021 |Pages: 30
DOI: 10.4018/978-1-7998-6705-0.ch001
Abstract
Through an analysis of three case studies, this chapter proposes a new kind of democratic risk communication that can be realized through environmental sensing by citizens with smartphones, and considers the challenges involved. The three case studies, which the authors have implemented in the society, are as follows: (1) The Pocket Geiger (Pokéga) is a radiation sensor for citizens developed immediately after the Fukushima nuclear accident. More than 100,000 Pokéga units have been produced under an open source license. (2) The Unreal iSOTOPE is a mobile simulator developed for training Japanese law enforcement agencies during radiation disasters. (3) The Pocket PM2.5 Sensor visualizes the distribution of invisible air pollutants indoors and outdoors. It is particularly useful for fieldwork in developing countries where environmental assessments are inadequate.
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Chapter 7
Flexitarianism and Social Marketing: Reflections on Eating Meat in Moderation
Interventions which aim at producing positive behavioural change without banning or excluding unfavourable choices.
Published in Chapter: Flexitarianism and Social Marketing: Reflections on Eating Meat in Moderation; From: Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
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Chapter 13
Digitized Public Administration: Using Gamification to Introduce Innovation
Providing gentle “nudges” is an alternative way to modulate the behavior of individuals and helps to avoid bans or official regulations.
Published in Chapter: Digitized Public Administration: Using Gamification to Introduce Innovation; From: Business Management and Communication Perspectives in Industry 4.0
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