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What is Omni-Channel Retailing

Chapter 10
Leveraging Computer-Mediated Marketing Environments
A multichannel retailing system with full channel integration and/or customer interaction across different retail channels.
Published in Chapter:
The Impacts of Omni-Channel Purchasing Behavior on Service Quality
Elena Patten (Corvinus University of Budapest, Hungary)
Copyright: © 2019 |Pages: 16
DOI: 10.4018/978-1-5225-7344-9.ch010
Abstract
In omni-channel retailing, the combination of different retail channels along the different customer touchpoints has become the predominant purchasing pattern for customers. The consumers´ purchasing behavior has changed tremendously with the development of e-commerce. The so-called omni-channel customers tend to switch retail channels during their purchasing process. In order to address changing consumer behavior, omni-channel fashion retailing companies still need to learn how to be able to provide an excellent service to these customers. This chapter aims to investigate this phenomenon from the perspective of omni-channel customers.
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Chapter 11
Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews
Is a strategy adopted by retailers that give to the customers a seamless and integrated shopping experience across various channels, both online and offline. It involves creating a cohesive and consistent brand presence across multiple platforms, such as physical stores, websites, mobile apps, and social media, and other stores such as metaverse stores allowing customers to interact, purchase, and receive services in a way that is convenient and personalized to their preferences.
Published in Chapter: Metaverse and Digital Twins: An Opportunity to Increase Retailers' Profitability? An Exploratory Research Using Nike Case Study and Retail Managers' In-Depth Interviews; From: Management and Marketing for Improved Retail Competitiveness and Performance
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Chapter 127
Applications of Item-Level RFID for Retail Services
An innovative supply chain strategy to provide customer shopping services via all available shopping channels, such as mobile devices, computers, television, and catalogues. Item-level RFID empowers omni-channel retailing because this technology facilitates real-time tracking and tracing of product items to enhance product visibility and inventory control in the supply chain.
Published in Chapter: Applications of Item-Level RFID for Retail Services; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 11
The Economic Impact of E-Commerce in Singapore
An emerging business model where firms seek to engage with customers and supply products or services seamlessly across different channels (e.g., online and offline).
Published in Chapter: The Economic Impact of E-Commerce in Singapore; From: Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN
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Chapter 1
Pre-, During-, and Post-COVID-19 Era in Retailing: Multi-Channel and Omni-Channel Retailing
The type of retailing which deals with attempts of retailers to offer a consistent and coordinated consumer experience through integrated customer channels.
Published in Chapter: Pre-, During-, and Post-COVID-19 Era in Retailing: Multi-Channel and Omni-Channel Retailing; From: Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics
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