What is Online Feminism

This chapter examines Rewire, a website addressing reproductive health and justice. Leaning on Nielsen Norman Group's user-experience expertise, it analyzes the format of the website and conducts a close reading of its content. It further considers the organization's use of social media to engage activists. This is complicated by the work of Oser, Hooghe and Marien that illuminates how online mediums empower some individuals but simultaneously intensify the marginalization of those with limited internet access due to poverty, race, etc. The chapter's interdisciplinary approach is grounded in S. Federici's concept of enclosures, or the structural and ideological ways in which individuals are closed off from their Other to squelch group identities that would counter dominant ideologies. By highlighting the ways Rewire challenges and strengthens enclosures, this chapter proves the power of digital media while calling for improvements in how it is utilized to create social change.