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Search the World's Largest Database of Information Science & Technology Terms & Definitions

InfScipedia

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Below please find a list of definitions for the term that
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What is Online Flow Experience

Chapter 111

Encyclopedia of E-Commerce Development, Implementation, and Management

Individuals have concentration and experience a shift in their perception of control over online activities, which are characterized as interactivity, intrinsic enjoyment, loss of self-consciousness, and self-reinforcing.

Published in Chapter:

Consumers' Adoption of Online Shopping in China

Yi Cai (California State University – Northridge, USA)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 10

DOI: 10.4018/978-1-4666-9787-4.ch111

Full Text Chapter Download: US $37.50 Add to Cart

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