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What is Online Persona

Chapter 6
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
The social identity that internet users project, where an online persona is an expansion of your real-life identity. It is based on what you publish online, and it can shape other people’s perceptions of you.
Published in Chapter:
Pitch This: Storytelling as a Means to Enhance Your Personal Brand
Sandra Vieira Vasconcelos (School of Hospitality and Tourism, Polytechnic Institute of Porto, Portugal) and Ana Balula (ESTGA, University of Aveiro, Portugal)
Copyright: © 2021 |Pages: 16
DOI: 10.4018/978-1-7998-6605-3.ch006
Abstract
The following chapter describes the design and implementation of a teaching and learning strategy that aimed to explore the affordances of storytelling when it comes to the management of students' personal branding skills. Designed to help students craft their online professional persona and produce video-based pitches, this strategy was developed taking into account the concepts of personal branding and digital storytelling, as well as a preliminary questionnaire focusing on participants' perceptions. Having been implemented within English for Specific Purposes classes, this strategy was successful in promoting students' engagement and making them aware of the importance of having a strong personal brand, something that can be enhanced through contemporary storytelling methods.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 1
Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic
Internet identity (IID), also online identity or internet persona, is a social identity that an Internet user establishes in online communities and websites.
Published in Chapter: Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic; From: Using Information Technology Advancements to Adapt to Global Pandemics
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 5
Curation of Your Online Persona Through Self-Care and Responsible Citizenship: Participatory Digital Citizenship for Secondary Education
The perception of your digital artifacts (e.g., comments, images, projects) defines your online persona. These artifacts, just as historical digs along a riverbank, provide details about your digital footprint.
Published in Chapter: Curation of Your Online Persona Through Self-Care and Responsible Citizenship: Participatory Digital Citizenship for Secondary Education; From: Leveraging Technology to Improve School Safety and Student Wellbeing
Full Text Chapter Download: US $37.50 Add to Cart
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