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What is Orange Money

Chapter 9
Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries
It is the mobile money service of Orange S.A., available in most of the group's affiliates in Africa. Its users can deposit money into an account linked to their mobile phone number, and then access a range of services, in particular transferring money domestically and internationally, paying bills and buying airtime top-up. Since June 2016, the service is available in France, where it enables international money transfer to Côte d'Ivoire, Sénégal, and Mali.
Published in Chapter:
A Stakeholder's Analysis of the Effect of Mobile Money in Developing Countries: The Case of Orange Money in Mali
Mahamadou Kante (Université virtuelle de Côte d'Ivoire, Côte d'Ivoire) and Macire Kante (University of Johannesburg, South Africa)
Copyright: © 2021 |Pages: 28
DOI: 10.4018/978-1-7998-2983-6.ch009
Abstract
Understanding the stakeholders of mobile money services and systems in developing countries remain critical issues that need to be addressed. Using the Stakeholder Theory, along with the Diffusion of Innovation Theory and Unified Theory of Acceptance and Use of Technology, this study gathered data from 110 respondents to contribute to the understanding of the mobile money (Orange Money) stakeholders in Mali. The results characterized the stakeholders of the mobile money system and revealed that each stakeholder has its unique drivers and challenges towards the adoption of the mobile money system. These findings suggest that specific attention should be paid to each stakeholder by the mobile money operator in developing countries.
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