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Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
Performs to maintain and develop the territory, seen as environment; the most evident example being the EU with its stimulus activities, including financial ones.
Published in Chapter:
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Maria Antonella Ferri (Universitas Mercatorum, Italy), Gandolfo Dominici (University of Palermo, Italy), Gianpaolo Basile (University of Salerno, Italy), and Lucia Aiello (Universitas Mercatorum, Italy)
DOI: 10.4018/978-1-4666-5007-7.ch002
Abstract
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.
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