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What is Organizational Network Analysis

Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions
Organizational Network Analysis (ONA) involves the use of Social Network Analysis in organizational contexts in order to help managers to better understand relationships inside and outside the organization.
Published in Chapter:
How to Value and Monitor the Relational Capital of Knowledge-Intensive Organizations
Alexandre Barão (Instituto Superior Técnico, Portugal) and Alberto Rodrigues da Silva (INESC-ID/Instituto Superior Técnico, Portugal)
DOI: 10.4018/978-1-4666-4373-4.ch012
Abstract
Knowledge management systems are a way to help tracking and keeping organizational knowledge. Typically, organizations value is greater than their tangible assets value. Human, structural, and relational capital is essential knowledge but difficult to evaluate because it tends to be tacit and spread in different organizational elements. The relational capital, as tacit knowledge, is not possible to capture its value as from accounting systems. There is a lack of models to evaluate the relational capital of organizations in a network perspective and this research question is: What is the value of this social network? SNARE (Social Network Analysis and Reengineering Environment) is a framework with engineering artifacts that can answer this question. With the aim of evaluating the relational capital of organizations, the authors develop three SNARE components: (1) SNARE-Language – a descriptive UML-based method that provides a representation of an abstract social network structure able to be extended and applied to organizations; (2) SNARE-RCO – a model to determine the relational capital of organizations; and (3) SNARE-Explorer – based on SNARE-Language, is a tool for social networks visualization able to simulate or use real social network scenarios. It also uses SNARE-RCO model to compute the value of the organizational relational capital. The chapter presents an approach for the measurement of the value of organizations' networks.
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More Results
Social Networks in Information Systems: Tools and Services
Organizational Network Analysis (ONA) involves the use of Social Network Analysis in organizational contexts in order to help managers to better understand the relationships present inside and outside the organization. It can be used in an organization to better understand the social capital, support partnerships and alliances (Cross and Parker 2004), measure the degree of embeddedness of the actors and define their importance in the network, support knowledge management policy and reveal who really knows what in the company, integrate networks across core processes, promote innovation, integrate new members or organizational changes, support the development of informal communities of practice, improve leadership effectiveness, replicate high performance throughout an organization, and understand and improve both the disconnects between groups in the organization as well as connections to the outside world.
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