What is Other Customers

Today, high product and service quality is no longer valid for consumers to choose them. Consumers look for unique experiences beyond services and products. Customer experiences are highly related to the tourism industry. Tourism is a service sector with intense experience. Customers not only buy products but also gain experience. Theme parks are star players in the tourism industry. In the tourism industry context, theme parks are places of entertainment where visitors experience mostly hedonic goods and services and thus are characterized as real pioneers of the experience economy. Therefore, theme park experiences are of great importance to the tourism industry. Therefore, in this chapter, the concept of experience, its importance in the tourism industry, and theme park experiences will be included, and some suggestions will be made for future research by giving solutions and recommendations in terms of managerial implications.