What is Othered Creativity

This chapter is an invitation to look over some creative products of media representations and communication, especially present in African country commercials, and analyze them from a potential BRICS ideology's dissemination point of view. The aim of this research is to finally conclude that there are very few differences between the North and the South, speaking about creativity, along with realizing a frame of paradigms on the global character of this concept. However, perceptions are subdued to the translation of creativity movements and the summing up of images created by these perceptions are paving the way to the conceptualization of Othered creativity. The Othered creativity is a concept proposed to frame the representations of an Otherness, subject to images that have been displaced from one cultural environment and re-proposed in another one.