What is Overnurturing

This chapter is based on a systematic literature review of 56 articles published in leading academic journals and aims to reflect on the role of women in family businesses, focusing on specifics, contradictions, and opportunities derived from this specific setting. In detail, this work intends to disentangle this ambiguous and fragmentary topic and shed light on new perspectives by identifying how and why women are involved in invisible or minor roles where they are sometimes unpaid or paid less than men, despite having shown uncontested ability in firm management. Further studies are suggested to analyze in depth specific insights of the topic, particularly those related to anthropological and psychological perspectives.