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What is Pan-Moralism

Chapter 5
Multidisciplinary Perspectives on Media Fandom
A critical method that uses ethics as the value standard to judge all social phenomena. In the process of criticizing, regulation is replaced by ethical judgment and moral admonishment, which hides dislocation or the lack of an institution. In this social environment, all kinds of social problems are often attributed to the moral realm of people, to selfish, material desire, cowardice, attributed to the loss of sacrifice and dedication spirit. Those who do not follow social morality will be criticized by morality.
Published in Chapter:
The New Hip-Hop Generation of China
Yehan Wang (University of York, UK)
Copyright: © 2020 |Pages: 17
DOI: 10.4018/978-1-7998-3323-9.ch005
Abstract
In 2017, an online reality show single-handedly ignited China's passion for hip hop, garnering more than 2.5 billion views and ensuring stardom for its contestants. Prior to this, Chinese hip-hop culture was only an “underground culture”; a small number of people sang in subway stations, not in mainstream media or culture. Based on research into the concept of “post-subculture” and the Birmingham school's theory of youth subcultures, this research takes the TV music show The Rap of China as an exemplary case study and explores how media companies make use of power emerging from fandom to “break the rules” of the traditions of mainstream culture in China. Through online observations of hip-hop songs and artists as well as interviews of hip-hop fans, this research explores the identities constructed in the age of consumerism and how new hip-hop generation fans perceive hip-hop culture.
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