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What is Partial Least Squares (PLS) Path Modelling Analysis

Chapter 123
Encyclopedia of E-Commerce Development, Implementation, and Management
A technique that enable researchers to integrates structures from principal component analysis and regression in order to predict a set of endogenous constructs.
Published in Chapter:
Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image
Sajad Rezaei (Taylor's University Lakeside Campus, Malaysia), Sreenivasan Jayashree (Multimedia University (MMU), Malaysia), and Firoozeh Fouladivanda (Multimedia University (MMU), Malaysia)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch123
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