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What is Path Coefficient

Chapter 18
Handbook of Research on E-Government Readiness for Information and Service Exchange: Utilizing Progressive Information Communication Technologies
Is the symbol p with two subscripts, the first indicating the effect (dependent variable) and the second indicates the cause (independent variable). Accordingly, P43 is the direct effect of variable 3 on variable 4.
Published in Chapter:
Antecedents and Consequences of the Risk Taking Behavior of Mobile Commerce Adoption in Lebanon
Rima Charbaji (American University of Beirut, Lebanon), Karim Rebeiz (American University of Beirut, Lebanon), and Yusuf Sidani (American University of Beirut, Lebanon)
Copyright: © 2010 |Pages: 27
DOI: 10.4018/978-1-60566-671-6.ch018
Abstract
This study was conducted to explore the attitude towards adopting m-commerce in Lebanon. The sample of respondents were asked twenty Likert’s type questions that taped five different areas: (1) Motives based on Psychographics: Life Style and Hobbies, (2) Perceived Ease of using M-commerce, (3) Adopting M-Commerce, (4) Perceived Credibility, and (5) Experience. Two statistical analysis, Chi-Square and path analysis, were used. Factor analysis and reliability tests were used to establish the validity and reliability of the measuring instrument (questionnaire). Path analysis was used in this study to decompose the relationships between the dependent variable “Respondents Attitude towards Adopting M-Commerce” and the independent variables “Motive,” “Experience,” and “Perceived Ease of Use.” The results of this study suggest that the relationship between the independent variables and the dependent variable to be further studied in further research using a larger sample. Having larger sample seems to be crucial in conducting similar studies.
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Chapter 16
Main Generators of the Electronic Word-of-Mouth in the Case of Hotels
Coefficient that indicate the strength of the relationship between two constructs.
Published in Chapter: Main Generators of the Electronic Word-of-Mouth in the Case of Hotels; From: Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
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