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What is Peer Communication

Chapter 145
Encyclopedia of E-Commerce Development, Implementation, and Management
It refers to learning about product consumption through interactions between the consumer and socialization agents.
Published in Chapter:
The Influence of Social Media Data on Online Purchase: A Study on Relative Advantage of Social Commerce
Ree Chan Ho (Taylor's University, Malaysia) and Kalai Vaani Rajandram (Taylor's University, Malaysia)
Copyright: © 2016 |Pages: 12
DOI: 10.4018/978-1-4666-9787-4.ch145
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 1
Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge
The exchange of information, product reviews and comments by peers in one’s social virtual community.
Published in Chapter: Consumer Socialization Process for the Highly Connected Customers: The Use of Instagram to Gain Product Knowledge; From: Strategies and Tools for Managing Connected Consumers
Full Text Chapter Download: US $37.50 Add to Cart
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