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What is Perceived Ease of Use (PEU)

Chapter 109
Encyclopedia of E-Commerce Development, Implementation, and Management
Refers to the additional effort that is involved in implementing an innovation.
Published in Chapter:
Analyzing the Use of Social Networks Sites in the Purchasing Decision Process
Francisco Javier Miranda (Universidad de Extremadura, Spain), Sergio Rubio (Universidad de Extremadura, Spain), Antonio Chamorro (Universidad de Extremadura, Spain), and Sandra M. C. Loureiro (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal & Business Research Unit (BRU/UNIDE), Portugal)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9787-4.ch109
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