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What is Perceived Global Propensity of Hosting Shopping Sites

Chapter 115
Encyclopedia of E-Commerce Development, Implementation, and Management
Language barriers and cultural differences also present a problem in the enforcement of contracts for consumers shopping from overseas online vendors. Such constraints in the global electronic marketplace create consumers’ perception of global propensity of the hosting website.
Published in Chapter:
An Exploratory Study of Factors Affecting Consumer International Online Shopping Behavior
Pingjun Jiang (La Salle University, USA) and David B. Jones (La Salle University, USA)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch115
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