The term can be viewed as the degree to which a person perceives general security from the local environment (where he/she belongs) towards human beings, society, organizations, i.e., toward any object. This general security concern of individuals is based on cognitive experiences about security gathered from the country, government, society, local market, shopping, organizations, and inter-personal interaction.
Published in Chapter:
Theory of Planned Behavior and Reasoned Action in Predicting Technology Adoption Behavior
Mahmud Akhter Shareef (Carleton University, Canada),
Vinod Kumar (Carleton University, Canada), Uma Kumar (Carleton University, Canada), and Ahsan Akhter Hasin (Bangladesh University of Engineering and Technology, Bangladesh)
Copyright: © 2009
|Pages: 19
DOI: 10.4018/978-1-60566-659-4.ch031
Abstract
Research related to the impact of individual characteristics in their acceptance of online systems driven by information and communication technology (ICT) observed that dissimilarities among individuals influence their adoption and use of the systems. Thus, research streams investigating this issue generally follow the traditions of the theory of reasoned action (TRA) or the theory of planned behavior (TPB). Research reveals that individual characteristics, mediated by beliefs, affect attitudes, which affect intentions and behaviors. These two major behavioral theories related to technology acceptance and the intention to use technology might provide significant theoretical paradigms in understanding how online system adoption and diffusion, driven by information technology, can vary globally. In this study, the authors’ first objective is to understand TRA and TPB as they study ICT-based online adoption and diffusion globally. Then, based on that theoretical framework, their second objective focuses on developing a theory of ICT adoption and diffusion as an online behavior.