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What is Perceived Privacy

Encyclopedia of E-Commerce Development, Implementation, and Management
The degree to which an individual believes that he/she has the right to control the collection and use of his/her personal information, even after he/she has disclosed it to others.
Published in Chapter:
Some Lessons for Promoting RFID by Applying TAM Theory
Ramakrishnan Ramanathan (University of Bedfordshire, UK), Usha Ramanathan (Nottingham Trent University, UK), and Lok Wan Lorraine Ko (Nottingham University, UK)
DOI: 10.4018/978-1-4666-9787-4.ch134
Full Text Chapter Download: US $37.50 Add to Cart
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