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What is LinkedIN

Advanced Digital Marketing Strategies in a Data-Driven Era
LinkedIn is a social network addressed to put in contact professionals, both companies and employees. It gives job and career opportunities and has almost 700 million members all over the world.
Published in Chapter:
Personal Brand Benefits of Social Media Use for Researchers: A Case Study
Alberto Prado Román (Rey Juan Carlos University, Spain), Iria Paz-Gil (Rey Juan Carlos University, Spain), and Miguel Prado Román (Rey Juan Carlos University, Spain)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-8003-5.ch013
Social networks are a very relevant tool for businesses to connect efficiently with many users at the same time. It means that in the second decade of the 21st century, companies have strengthened their strategies to expand their influence. In the higher education context, social media can help develop teaching strategies. Nevertheless, are they also relevant to expanding the professional capacity of researchers? Given this, this research aims to determine whether they are relevant within the research field and how they use them according to the researchers' position and the professional objectives set.
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The Meeting Place on Social Media for the Luxury Fashion Industry to Support and Strategically Communicate SDGs
Professional social network where people and companies connect with different objectives, such as sharing business information. The communication carried out by companies is especially focused on corporate communication aimed at their different stakeholders.
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Understanding “Knowledge Management (KM) Paradigms” from Social Media Perspective: An Empirical Study on Discussion Group for KM at Professional Networking Site
A Professional Networking site that enable sharing professional background and interests with colleagues or finding potential partners for collaboration.
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Digital Marketing as a Communication Tool in Emerging Businesses
Business-oriented professional social network founded on December 14, 2002 and launched on May 5, 2003. It has more than 500 million users.
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Social Media and Use of Technology in Higher Education
Is a free social networking site designed for the business community. It allows registered members to set up and post document networks of people they know and trust professionally. Members profile page describes the employment history and education, as well as keep online list of professional contacts.
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Knowledge Management Policy
LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003.
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