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What is Personal Branding Tools

Managing and Designing Online Courses in Ubiquitous Learning Environments
Tools that introduce an individual, in terms of personality traits, aptitudes, knowledge, skills, and attitudes; indicative forms include curriculum vitae, resume, personal statement, LinkedIn profile.
Published in Chapter:
The Contribution of Information Communication Technologies in Online Career Counseling: Case Study of an Online Community Within Higher Education
Nikolaos Mouratoglou (Aristotle University of Thessaloniki, Greece) and George K. Zarifis (Aristotle University of Thessaloniki, Greece)
DOI: 10.4018/978-1-5225-9779-7.ch008
Abstract
Information communication technologies have undoubtedly affected the discipline of career counselling. Nevertheless, online career counselling remains a rather limited practice in Greece; therefore, the chapter attempts to contribute to the wider dialogue that has been addressed so far, by focusing on the design, implementation, and assessment of an online career counselling program for higher education students and graduates. The purpose of the study is to present the main parameters related to participants' learning experience, such as motivation, barriers to participation, as well as adopted strategies for overcoming these barriers during the online program. The researchers conducted 15 semi-structured interviews to collect data for summative assessment. The analysis of the data indicates that prior acknowledgement of learners' motivation, educator/career counsellor's role, the learning environment, the methods utilized, and the teaching material can maximize the effectiveness of equivalent programs, due to the fulfillment of their needs, goals, and expectations.
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